Creative Direction & Writing
I’m an award-winning freelance editor and writer with 16 years' experience creating stories that excite for both print and online outlets, including Elle.com, Allure.com, Makeup.com, Nail It!, MarthaStewartWeddings.com and more.
My specialties: Delivering clean copy that will make your job easier. Writing with not only your audience in mind, but your publication/site layout design in mind, too. Trend forecasting. Quick turnaround. Multi-tasking both short- and long-leads simultaneously. Fostering ongoing relationships in the beauty industry—and growing them to include fitness and health.
I'm available for freelance project management, editing, writing, copywriting, creative direction, branded content creation and brand consulting.
Occasional pen name: Taegen Tanner
Contact me: kariefrost@gmail.com
Creative Direction & Writing
Vivid pigments aren't anything new; it's inventive applications that are truly changing the beauty landscape.
Trend-based feature centered around nautical-inspired nail art; includes visual product recommendations as well as step-by-step how-to’s for certain looks.
An in-depth interview with reality actress and brains behind the beauty brand Pop of Color, Kristen Taekman.
Explores the nail industry’s movement toward hybrid lacquers; calls out the main benefits of this new breed of polish and why consumers will want it.
Celebrating the nail artistry of celebrity manicurist Pattie Yankee and her take on the season's obsession with pearls.
Brings the trend of neon texture for nails to life; explores the products to achieve the trend plus step-by-steps to one of the nail looks featured.
Borrowing from the runways, nails go black, white and mod all over.
Heat up the streets with toes in attention-grabbing hues and nail art that's the epitome of chic.
TREND FORECASTING
Regular column in which I forecasted color trends for nails, as well as selected all imagery, products and color couplings.
Regular column in which I forecasted hair trends straight from the runways, as well as broke down looks step by step from hairstylist interviews backstage at New York Fashion Week.
We may be trimming the fat in many facets of our lives, but when it comes to beauty this season, excess is in demand.
Writing - Beauty
A behind-the-scenes look at the creation of the wigs for The Blonds Spring/Summer 2017 runway show.
I once had my cuticles trolled. Yes, my cuticles. I was working at the first stateside consumer-facing magazine about all things nails, and I had been tasked with launching and growing our Instagram account.
From high-and-mighty to tastefully teased, this tried-and-true hairstyle found itself revamped and recharged on the fall 2013 runways.
Whether you're getting hitched on beach or in a classic ballroom, your bridal makeup should reflect the vibe of your big-day locale.
We're not ones to judge a book by its cover, but we also can't argue with science: Studies have shown that people make major judgement calls based on the color of your hair.
Rita Pinto syncs the worlds of nail art and contemporary art with Vanity Projects NYC and a high-art concept nail salon.
You know the scene: One day, you spot a gray hair. And then, just like that, 100 more show up to the party. (And if this isn't you, you're blessed!) Whether you're sprouting a little bit of salt with your pepper or you're covered in snow, here's what to know before you visit a pro to color your gray.
On the spring 2014 runways, one of the biggest beauty statements seemed to be making no statement at all. Complexions that appeared to be untouched ruled the catwalks from New York to Paris.
Batman has Robin. Peanut butter has jelly. And blush has...bronzer? Yes, the blush-and-bronzer duo could be one of your best makeup pairs-if you know how to marry the two together correctly. From placement to application, each has its own set of rules and plays a unique role in accentuating your face.
Bangs may be a modern red carpet staple, but they actually have a long history (hair-story?) in Hollywood. Whether wispy or thick, feathered or blunt-cut, bangs are the go-to hair choice for celebs who need a new coif. Here, we look back at the evolution of the A-list fringe.
You've just finished a busy day crammed with commuting, meetings, phone calls and dinner with friends and you're practically sleepwalking by day's end. You're so tired, in fact, that all you see is your pillow; your nighttime skin regimen is the furthest thing from your mind.
Breaks down the 10 steps that will get feet looking their best.
You've hit that awkward in-between stage. But don't touch the scissors.
When it comes to styling your mane for fall, consider mixing things up a bit. That's what the top experts did backstage at the shows, pairing smooth strands with curly ones or glossy locks with ones that were more matte.
Interactive story (made for tablets) that looks into the red lipstick trend. In addition to writing, I also came up with the interactive layout.
Whether you favor a look that's more relaxed than glamorous, or vice versa, these five styles from the spring runways are a cinch to do yourself.
Perfect a luminous complexion that will last through your entire celebration with these tried-and-true techniques.
The service is discreet, but the secret is out: Gray blending deserves a place on your menu.
Whether we want to flatten or coil our mane, the path to hair texture manipulation typically involves heat—and inevitable heat damage. So when exactly does the temperature become too hot to handle on your flat iron, curling iron or blow-dryer? Heat styling wizard Omar Lopez shares his tips for a scorch-proof beauty routine.
In this busy age of multitasking, we search out beauty products that do it all-and then some. For strands, that all-around workhorse happens to be hair oils.
Interactive story (made for tablets) that discusses the ins and outs of color correction.
Redken encourages you to #styleyourstory with its reimagined Styling line and two new categories: Flex and Pillow Proof Blow Dry.
If your tresses are looking more matte than magnificent these days, it might be time to get your mane's former shimmer shining again with a gloss treatment.
Two can often be better than one, especially when it comes to painting your nails this season. Here, we spoke with the experts on the hottest shades to pair now.
Ratting, teasing, backcombing: These techniques make us think of a bird's nest on our head—and when is that ever pretty? But ratting, teasing and backcombing are integral steps in achieving so many of the hairstyles you see on the runways and red carpet.
Aveda relaunches Full Spectrum, a family of naturally derived haircolor systems that encourages colorists to embrace limitless pigment possibilities.
Self-tanner gives us that healthy glow without having to subject our skin to the sun's damaging rays—and we're all thankful for that. But let's face it: We're also all too familiar with the streaking, patchiness and orange cast that can result from applying it, as well as the constant attention self-tanner needs to stay looking natural.
New York City is a hustle and bustle metropolis; it's expected that salon clients demand services that are not only speedy, but done with meticulous results-even if the service they desire requires more time. But, let's be honest: Manhattan isn't the only place these days where clients want to be in and out of your chair 30 minutes ago.
We've all been there: Our cuticles are ragged and overgrown and we're tempted to cut them. But Jan Arnold, who co-founded nail product brand CND and has made it her mission to help us care for our hands, warns that those snips can quickly go south. Pathogens can enter and lead to infection.
First we set out to conquer the cat eye. Now we want to master another sexy look: the defined eyelid crease. Backstage at Peter Som's spring 2012 ready-to-wear show, makeup artist Tom Pecheux called this design a banana because of its curved shape. We have to agree; we're absolutely bananas for it.
Whether you fancy a touch of color on your lids or an expertly drawn wing, creating the perfect eye design can be challenging (to say the least).
With beauty comes a little pain—and this adage is particularly true when it comes to at-home hair removal.
WRITING - HEALTH / LOVE / FOOD & DRINK
Some of us are looking for love; some just want a booty call. Either way, neither can be achieved without that initial "meeting," and for some, the blind date becomes the avenue to that first tryst. If you think the blind date is dead, think again: On an average day, there are 2,235 web searches for "blind date," according to Webster's Online Dictionary.
Project Management - Editor in Chief
Created a "flip" magazine that speaks to the pro makeup artist, including business acumen, trend intel and product know-how.
The first interactive publication of it's kind devoted to makeup artistry, this issue garnered several MAGGIES Awards wins for Best Digital Publication and Design.
Project oversight included development of concept, working with Flash developer to create interactive content and driving the aesthetic and tonal voice.
Project oversight included development of concept, working with Flash developer to create interactive content and driving the aesthetic and tonal voice.
Project oversight included development of concept, working with Flash developer to create interactive content and driving the aesthetic and tonal voice.
BRANDED CONTENT & NEWSLETTERS
The long-awaited warm weather season is finally settling in, and as most of us prepare to firm up our physiques, update our wardrobes and book our vacation villas, it's important to remember that all that fun in the sun can wreak havoc on your hair. Read on to discover how Oribe Hair Care and two of it's top educators, James Pecis and Kien Hoang, can get you through the dog days of the season with strands that were shown some serious summer lovin'.
Summer is here; it's time to let your feet soak up sunshine in stylish—and comfortable—summer sandals. First you'll need to retire your closed-toe boots and shoes; they have no business covering up your pedicures when the temperature rises.
Let's face it: Your skin has hibernated long enough. Now that the warmer months are upon us, your skin—limbs included—will be on full display.
After months of hunting for your perfect wedding dress, you likely don't want to spend an equal amount of time tracking down the sparkling finishing touches: your bridal jewelry. After all: you have other wedding day preparations to worry about!
It's about that time of year to refresh your spring makeup routine, but between running the kids to sports this and school that, who has the time? Even if you're strapped for time, a makeup refresh is 100 percent doable with these five budget-beauty makeup tips you can shop right now.
Bi-monthly newsletter for celebrity Meatpacking salon Michael Angelo's Wonderland Beauty Parlor.
Co-owners Garrett Lemmons and Daren Brimberry chat about Muse the Salon’s recent remodel and it’s role in making retailing LBP products easier for the salon’s Master Level independent contractors.
The holiday season is a time to see and be seen-and sometimes that means being seen by an old classmate just minutes after a long red-eye flight. No matter how you get to your loved ones or how many miles you log, packing your beauty items wisely will keep you looking fresh and pulled-together for all of your holiday gatherings.
Tasked by Redken, a hair product company, to forecast style trends based off of the fashion shows they sponsored.
Tasked by Redken, a hair company, to single out curl trends from both the runway and red carpet to coincide with the launch of its curl line, Curvaceous.
Copywrote entire Spring 2006 catalog of services and retail; full catalog PDF available upon request.
Social Media Campaigns & Collaborations
Worked with nail company Dermelect to create a capsule polish collection, and created all graphics and social media outreach to support the launch.